File name: JACSupplementalBudget2011-2012_20110117_074527.dcr
Folder: C:\Documents and Settings\HAppropriations\Desktop\Recordings
3 ~ 1/17/2011 8:07:10 AM ~ Monday January 17, 2011 8:00 am JACSupplementalBudget Index0117am1 Tourism Board State Pakrs and Historic Sites
14 ~ 1/17/2011 8:07:21 AM ~ Berger: Welcome and opening Begin with Shober
27 ~ 1/17/2011 8:07:34 AM ~ Shober: Diane Shober, Director; Alan Dubberley, introductions of people here. Overview: drive out of state visitors to Wyoming..export economy..7.1 million overnight visitors in 2009..2.5 billion dollars generated For every public dollar..$8.16 return on investment Campaign: "Best Wyoming has to offer" Focus on regional advertising National campaigns earlier in season, regional May throgh August Budget Request: Leverage Market... 1. First is 1.2 million dollars, deepen existing markets Discussion of advertising media, kickoff of public relatons effort, ambient campaigns..free ride pass compliments of Wyoming..Portland advertising campaign. Ambient is different than traditional media Interactive walls... Money also for software 2. 675,000 dollars is to increase visitation from regional markets, Denver, Salt Lake City are largest regional markets Largest portion is for research into conusmers..have a database ..do some focus work. Custom create events from analysis received Full engage social media ..audit last spring.. Continue evolve road trip campaign..example bison, horses Need to evolve that, to go into more markets Engage visitors in off the beaten path events/areas 3. 3 milion dollars to open and test two new major markets: Seattle/Tacoma and Dallas/Ft. Worth Science and research behind this..print, online, sociall media. Want to add television and ambient ..open spring 2012..will monitor for lift from those markets..may show greater return on investment, inquirys, awareness and trips ..have research..need marketing dollars 4. 125,000 dollars for social media outlet in the United Kingdom Consumer and travel agents. Agents used heavily in Europe. We have representation in the UK..company run by Martin Short. Similar program done by state of Oregon in Germany Money to be used in 2012...start in fall of 201 5. 114,985 dollars to provide facelift to digital elements Redesign Wyoming homepage...5.5 million per year in advertising to drive people to this website..Wyoming businesses have free listings on this site Site launched in 2009.. take about a year to launch new site..fast moving technology Add 3 fundamental search elements to the site: best matching feature; suggested feature (keyword), enhanced sort and filter Total request is 5,114,895 dollars Deepen existing markets Go into regional markets..adjust creatively Expand two major markets: Seattle and Dallas UK social media outlet Digital platform of homepage Export industry, growth of small businesses, One of greatest assets is people who live in Wyoming Tourism growth is a great sales tax generator Traveling public word of mouth has exponential benefits
25:01 ~ 1/17/2011 8:32:09 AM ~ Berger; open to committee
25:08 ~ 1/17/2011 8:32:16 AM ~ Pedersen: Correlation between tourism and relocation of businesses..any study about that?
25:40 ~ 1/17/2011 8:32:47 AM ~ Shober: Do not have an offical study, conversations show people are aware of Wyoming..culture, people, friendly business climate..believes there is a tie
26:27 ~ 1/17/2011 8:33:34 AM ~ Von Flatern: Pg 10 When TV flights are running means?
26:56 ~ 1/17/2011 8:34:03 AM ~ Shoberg: do not have money for year round TV, so spread TV spots over a 12 week period..that is called TV flight..muscle of marketing..other items are reinforcements
27:56 ~ 1/17/2011 8:35:03 AM ~ Von Flatern: pg 12 partnering with other companies..available or hope to?
28:12 ~ 1/17/2011 8:35:19 AM ~ Shoberg: Nothing confirmed yet..Example: Portland market.. If you use REI as partner, can be within one block of the store to check in on you phone..Taco Johns International
29:16 ~ 1/17/2011 8:36:23 AM ~ Von Flatern: pg 13 and 14 125,000 dollar request. Is there an urgency now,?
29:35 ~ 1/17/2011 8:36:42 AM ~ Shoberg: In our supplemental because it is a substantial amount of money for one market 5 markets in Europe: UK, Germany France, Benelux .....monies spread across all international markets want to test..could ask for it in the future
30:55 ~ 1/17/2011 8:38:03 AM ~ Von Flatern: A particular reason to do it now instead of waiting 12 months
31:17 ~ 1/17/2011 8:38:25 AM ~ Shoberg: If approved, money received July 1, changes in market..funding mechanism for national tourism campaign through Dept. of Security..fee on non-visa waivers..Corporation for Travel Promotion..board, staff, States, destinations will be able to leverage those dollars, wanted tie-in, take advantage of lift from the United States
32:55 ~ 1/17/2011 8:40:02 AM ~ Von Flatern: The whole 5 million is contract services, no request for employees?
33:16 ~ 1/17/2011 8:40:24 AM ~ Shoberg: No request for individual staff, all one-time funds, will support with in-house
33:41 ~ 1/17/2011 8:40:48 AM ~ Berger: Brief overview of collecting data
33:50 ~ 1/17/2011 8:40:58 AM ~ Shoberg: Contract with company..independent of Ad Agency. In spring will do online panels of consumers..gauge awareness in each market. Late Oct..will do followup..recall..did you actually book a trip, measure out if you have awareness versus booking a trip..incremental trips Direct Market Areas DMA includes sournding area. You want the DMI number to increase. When It gets to become a real high number, you know you can shift monies to other areas. THe strategy is not what we think works good
38:34 ~ 1/17/2011 8:45:41 AM ~ Pederson Wondering about the new building.
38:56 ~ 1/17/2011 8:46:03 AM ~ Esquabel We hear that Tourism is Wyomings #2 income source.
39:36 ~ 1/17/2011 8:46:43 AM ~ Shober We have a company out of Portland, Oregan. They also do gross output product. It shows the tax revenue of each economy..
41:19 ~ 1/17/2011 8:48:26 AM ~ Esquabel Do you look at out of state hunting and fishing permits
41:50 ~ 1/17/2011 8:48:58 AM ~ Shoberg Yes, we do. We have a master plan with other agencies
42:17 ~ 1/17/2011 8:49:24 AM ~ Edmonds A problem with $3,000,000
42:51 ~ 1/17/2011 8:49:59 AM ~ Shoberg What are the risks, what are the benefits. It will gives us: we have already been in these markets. We really want to move the meter. Two things That market didn't move as good as we thought it would or... it did really well. Example We did this in the Chicago
45:16 ~ 1/17/2011 8:52:23 AM ~ Cox We need to get this one time clarified. The 3mill will be in the standard will be in the subject but not doubled. 901 is annualized
46:28 ~ 1/17/2011 8:53:35 AM ~ Shoberg Fredenthal was interested in a one time appropriation. Mead also agreed
47:15 ~ 1/17/2011 8:54:22 AM ~ Meier We have been in the CHicago market for a long time. Do we know
47:44 ~ 1/17/2011 8:54:51 AM ~ Shoberg I don't think our incremental analysis breaks it down like that but I will difenately look into that.
48:49 ~ 1/17/2011 8:55:57 AM ~ Hastert Marketing How do you choose the new markets?
49:31 ~ 1/17/2011 8:56:38 AM ~ Shoberg We use the brand development index
49:51 ~ 1/17/2011 8:56:58 AM ~ Hestert We spending 5.5mill on computers and software
50:29 ~ 1/17/2011 8:57:36 AM ~ Shoberg We spend about $130,000 on website development. This would be front end, not back end.
51:17 ~ 1/17/2011 8:58:24 AM ~ Berger Cap Con
51:25 ~ 1/17/2011 8:58:32 AM ~ Shoberg 7 years ago we requested money for the northeast cor. on I-90 July of 2010 we opened the new center. Close to Behula We avg. 200 at the old one in Sundance, the new one is averaging 600 per day. These do influence visitors THe southeast visitors center. All the monies have bee appropriated. Opening in late 2012. We will be back next year for monies for furnishing monies. The new center will be at the High Plains interchange. The land was donated. We are excited about it.
56:55 ~ 1/17/2011 9:04:02 AM ~ Berger Any other questions.
57:36 ~ 1/17/2011 9:04:43 AM ~ Shoeberg THe tourism is sucessful because of many entinities.
58:06 ~ 1/17/2011 9:05:13 AM ~ Berger We will be back at 9:10
58:29 ~ 1/17/2011 9:21:02 AM ~ State Parks and Historic Sites Milward Simpson Overview We are heavily related to tourism We are a quality of life agency. 71.8 mill impact $9 return for every $1 invested
1:01:22 ~ 1/17/2011 9:23:54 AM ~ Sara Cultural Trust Fund Fredenthal recommended an additional $1,000,000 The Cultural Trust Fund is really the only source for this type of
1:02:54 ~ 1/17/2011 9:25:27 AM ~ Simpson THere is a ration of about 5:1 for requests for these funds.
1:03:34 ~ 1/17/2011 9:26:07 AM ~ Berger That would probably be a good handout for this committee
1:04:00 ~ 1/17/2011 9:26:33 AM ~ Needles It's call the creative vitality index measeares community particitpation and capital investment. Wyoming came out very hight in 6 out of the 8 areas that it measures. These numbers are throughout 2008. Arts have earned over 16.9 million
1:06:45 ~ 1/17/2011 9:29:18 AM ~ Simpson These start of Page 9.
1:07:01 ~ 1/17/2011 9:29:33 AM ~ Needles Arts Conference for Wyoming Artists. Our consituants said they really needed this support. $10,000 would go for grants
1:08:28 ~ 1/17/2011 9:31:01 AM ~ Simpson They feel that they have a real problem networking with each other in WYoming.
1:09:02 ~ 1/17/2011 9:31:35 AM ~ Berger Didn't we try this before but had to be aboandoned because of the lack of funding. How have the cultural grants helped with the networking of artists.
1:09:54 ~ 1/17/2011 9:32:26 AM ~ Simpson. It really hasn't helped that much
1:10:09 ~ 1/17/2011 9:32:41 AM ~ Needles Our 2nd request for a Biannal arts conference. We are loosing money from the private sector. Includes educatiors and artists.
1:12:01 ~ 1/17/2011 9:34:33 AM ~ Simpson Page 14
1:12:16 ~ 1/17/2011 9:34:49 AM ~ Needles 1st request is for expanding into additional space in the state archives building. Some in Barrett building, some in warehouse. We have completely ran out of space for paper records. We asked A&I if we could expand into some of their space. This money will cover shelving, a new lift, contact people to move
1:15:25 ~ 1/17/2011 9:37:57 AM ~ Berger THe gov. denied contract employess
1:15:41 ~ 1/17/2011 9:38:13 AM ~ Needles Archives has 17 employees We have 3 at the warehouse. None are phsically fit to move tens of thousands of pounds of paper
1:16:40 ~ 1/17/2011 9:39:12 AM ~ Herster Do you have an estimate of what this would costs
1:17:08 ~ 1/17/2011 9:39:40 AM ~ Needles Two bodies for two years
1:17:29 ~ 1/17/2011 9:40:02 AM ~ Hestert Are you litterly saying tens of thousand of boxes.
1:17:58 ~ 1/17/2011 9:40:31 AM ~ Meier Taking boxes off the shelf, and reshelf them
1:18:21 ~ 1/17/2011 9:40:54 AM ~ Needles That is correct. When some one asks for a document, they have to
1:19:08 ~ 1/17/2011 9:41:40 AM ~ Meier I know they have to continualy retrieving documents. Could they do some of their retrieving job for 4 hours and 4 hours doing the restacking job.
1:20:33 ~ 1/17/2011 9:43:05 AM ~ Needles Absoluty they retrieve documents all day we used to have 4, now 3. WE are already short handed.. It's not about just moving boxes phyically, but organized efficiently.
1:22:13 ~ 1/17/2011 9:44:46 AM ~ Hestert Is everything there necessary to be there.
1:22:39 ~ 1/17/2011 9:45:12 AM ~ Needles Either required to be thiere or are historical documents
1:23:08 ~ 1/17/2011 9:45:41 AM ~ Wallis I'm wondering what materials are requested. Do they stay they for ever.
1:24:00 ~ 1/17/2011 9:46:33 AM ~ Needles We have been looking at those questions. We work with staff and ..... When the retention time is up, there is a process for destroying them. We microfilm every document. That process stays the same, year after year. There is an ongoing study to see if there is a more efficient way to store documents This all came about as an interium stucy.
1:27:54 ~ 1/17/2011 9:50:27 AM ~ Wallis Does that address the retention of electronic born documents.
1:28:26 ~ 1/17/2011 9:50:59 AM ~ Needles Page 15 We will probably to continue microfilming documents. Our micro film processors are very old.
1:30:16 ~ 1/17/2011 9:52:49 AM ~ Meier How many trips per week.
1:30:46 ~ 1/17/2011 9:53:18 AM ~ Needles Vans are not always available.
1:31:06 ~ 1/17/2011 9:53:38 AM ~ Meier Micro Processor do they make new ones?
1:31:33 ~ 1/17/2011 9:54:05 AM ~ Needles I am told that these parts are very hard to acquire. Microfilm is the accepted medio for
1:32:34 ~ 1/17/2011 9:55:07 AM ~ Meier I would like more support for this microprocessor.
1:33:17 ~ 1/17/2011 9:55:50 AM ~ Berger Statutes say that we have to use Microprossing. We will come back at 12:30
1:34:17 ~ 1/17/2011 9:56:50 AM ~ Simpson I consider this my #3 priority. We have run out of space
1:34:49 ~ 1/17/2011 9:57:22 AM ~ Von Flatern Data on use of van.
1:35:11 ~ 1/17/2011 9:57:44 AM ~ Meier Maybe when A&I comes in we could ask them about a new van.
1:36:07 ~ 1/17/2011 9:58:40 AM ~ Needles Our needs have been ignored for about 10 years, and we need to catch up.
1:36:45 ~ 1/17/2011 9:59:17 AM ~ Berger We are adjourned until 12:30.