File name: JACBudgetHearings2014_20140116_124541.dcr Folder: C:\Documents and Settings\happropriations\My Documents\JAC Audio 2014 0 ~ 1/16/2014 12:55:08 PM ~ Start Recording 13 ~ 1/16/2014 12:55:21 PM ~ Chairman Harshman - Agency Hearings January 16, 2014 PM session 42 ~ 1/16/2014 12:55:50 PM ~ Harshman: welcome and instructons. 1:11 ~ 1/16/2014 12:56:19 PM ~ Bob Jensen, CEO of 085- WBC - wyoming busines councile 1:27 ~ 1/16/2014 12:56:35 PM ~ Jensen: introduction of Joyce, Avery, Spangler . Board Members Becky, Illoway and Lewis. Momentum in wyoming for business. Last year's reductions have been sustained in the FY15-16 standard budget. Number of employees is 50 full time and 5 part time. Exception request for business ready communities, governor approved portion. 6:19 ~ 1/16/2014 1:01:27 PM ~ Wallis: 2 large infrastructure companies computer related? 6:43 ~ 1/16/2014 1:01:51 PM ~ Jensen: No. Outdoor sport company and expansion of rail capacity at Swan Ranch 7:06 ~ 1/16/2014 1:02:14 PM ~ Wallis: Data center, promotion by Business Council. connected to wind energy, not coal or gas generated electricity. 8:40 ~ 1/16/2014 1:03:48 PM ~ Jensen: Not intent to ignore other industries, just an oversight. 11:13 ~ 1/16/2014 1:06:21 PM ~ Stubson: Major roadblocks to future economic develoment? 11:42 ~ 1/16/2014 1:06:50 PM ~ Jensen: opportunities and challenges in local communities. Some issues around federal regulatory policies. 14:17 ~ 1/16/2014 1:09:25 PM ~ Bebout: Mineral industry sometimes overlooked. How to protect mineral industry to continue Wyoming's growth 16:55 ~ 1/16/2014 1:12:03 PM ~ Jensen: Standard budget, page 3; page 10, standard budget request, business council, page 12, governor approval. Exception requests of $103,000, denied; computer software approved; federal funding reduction of $1.5M page 16; page 21, rural development and main street and hardware exceptions. 25:26 ~ 1/16/2014 1:20:34 PM ~ Bebout: CDBG, helps small communities with development, more funding? 25:55 ~ 1/16/2014 1:21:03 PM ~ Jensen: Still expect funding of $2.5M for state, except Cheyenne and Casper, who receive their own. 28:28 ~ 1/16/2014 1:23:36 PM ~ Jensen: page 26, main street program, small communities statewide. Workforce retention, improve amenities to keep people in communities. Downtown improvement. 31:26 ~ 1/16/2014 1:26:34 PM ~ Perkins: Main street projects around state? 31:38 ~ 1/16/2014 1:26:46 PM ~ Jensen: Rawlins is a good example, improve facades of main street among others; Evanston and Sheridan good examples also. 33:27 ~ 1/16/2014 1:28:35 PM ~ Burkhart 33:49 ~ 1/16/2014 1:28:57 PM ~ Stubson: Funded differently so we do not get into your personnel. 55 positions, give paper , for transparency. 34:34 ~ 1/16/2014 1:29:42 PM ~ bebout: page 29 227 222 object code, more instate travel than out of state..shift, discussion? 35:07 ~ 1/16/2014 1:30:15 PM ~ Jensen: curtail travel across the board, not eliminate it. main street conf yearly, video of a main street project, lessons learned. 36:07 ~ 1/16/2014 1:31:15 PM ~ perkins: national conventon of main street in philadelphi. things did translate to wyoing. It was valuable insight and resource. interface and knowledge transfer. 36:44 ~ 1/16/2014 1:31:52 PM ~ Wallis: Travel line items ...more understanding..big swings from base to std, travel in state, out of state, ....vehicles, donated...board commission. drop in board commission travel. explain what each is and why the shifts. 37:40 ~ 1/16/2014 1:32:48 PM ~ Joyce: CFO - main street budget. net to zero..travel reviewed.. donated services travel has to do with assisting with travel exp for national conferences. net to zero caused adjustments to travel items. board has curtailed travel exp so reallocation of resources. 39:02 ~ 1/16/2014 1:34:10 PM ~ Jensen: unit 1610 business ready community page 32. 50 M std budget, ER for 30 M. gov rec 10 M, effective immediately. total 60 M for biennium. Biggest piece of our budget. business related infrasturcutre supporitng private capatilization causing inc in jobs. one of most effective tools wyo has had funded by the legislature. Economic growth. 40:46 ~ 1/16/2014 1:35:54 PM ~ Bebout" page 34 Breakdown.. available for future, appropriatied but not spent. 41:06 ~ 1/16/2014 1:36:14 PM ~ Joyce: correct, done as of budget submission so some updates. 41:18 ~ 1/16/2014 1:36:26 PM ~ Bebout: how much of 20 M is gone? 41:27 ~ 1/16/2014 1:36:35 PM ~ Jensen: morning meeting..projects approved there is 21.2M dollars unobligated and unencumbered. Going forward, Feb and April projects, 18 M of which 15 M comes out of set aside funds for large projects. April 1.6 M of projects ..At end of biennium, have a balance of about 1.6 M. 42:42 ~ 1/16/2014 1:37:50 PM ~ Bebout: Magpool? 42:51 ~ 1/16/2014 1:37:59 PM ~ Jensen: yes ..application from laramie county for a loan pkg of 5 M and a grant pkg of 8 M for magpole to locate mfc from colorado to cheyenne. pkg facilitates acquision of existing 68000 sq foot building in Cheyenne. Leads will buy from a private owner. 43:56 ~ 1/16/2014 1:39:04 PM ~ bebout: Temporary then build a new one.. 44:06 ~ 1/16/2014 1:39:14 PM ~ Jensen: facilitates immediate move, purchases and upgrades that bldg, will operate for 2 years there. will design and build a facility in 2 years in the East business park that Leads owns.. allows immediate move of their operations. Other bldg becomes availabe asset for community - could go to other mfc or distribution companies. 45:17 ~ 1/16/2014 1:40:25 PM ~ bebout: 5 m loan, 8 M grant. Part to buy bldg, upgrade and give it to Leads..how much of 13 M? 45:44 ~ 1/16/2014 1:40:52 PM ~ Jensen: 3 M of grant 45:53 ~ 1/16/2014 1:41:01 PM ~ bebout: 5 M grant, 5 m loan for new building? 46:07 ~ 1/16/2014 1:41:15 PM ~ Jensen///sq feet 46:12 ~ 1/16/2014 1:41:20 PM ~ Bebout: committments... moving 100 people 46:24 ~ 1/16/2014 1:41:32 PM ~ Jensen: will bring 61 jobs here, employ more than that in Colorado now. 2 conversations with other companies in their supply chain who are interested in locating in wy to continue relationship with magpole company. Brings mfc component to this county. benefits of d ing business in Wy is cost and regulatory. 48:32 ~ 1/16/2014 1:43:40 PM ~ Bebout: who will own the 10 M building? rent, rent to state or to leads? 48:45 ~ 1/16/2014 1:43:53 PM ~ Jensen: LEADS will own, company will pay rent payments, lease payments to pay off loans, then company has option to purchase the buiding down the road. 49:18 ~ 1/16/2014 1:44:26 PM ~ Bebout: Happening in wyoming, state funding buildings, then company owns them, state is left out, 49:47 ~ 1/16/2014 1:44:55 PM ~ Jensen: can get those numbers to you, part of the strategy we employ, get money through program, recapture funds, 50:15 ~ 1/16/2014 1:45:23 PM ~ bebout: want to know how much? 50:23 ~ 1/16/2014 1:45:31 PM ~ Jensen: economic funding for communities, ..recapture of grant money stays with the community and it is required that those funds are used for economic pruposes. 51:03 ~ 1/16/2014 1:46:11 PM ~ bebout: when the funds come back to the stae do they revert or stay with the fund? 51:16 ~ 1/16/2014 1:46:24 PM ~ Jensen: they stay with the fund. 51:28 ~ 1/16/2014 1:46:36 PM ~ Bebout: enough money for magpoole and moving forward, money all spent except for 1 M 51:44 ~ 1/16/2014 1:46:52 PM ~ Jensen: correct 51:48 ~ 1/16/2014 1:46:56 PM ~ Harshman: ... 52:06 ~ 1/16/2014 1:47:14 PM ~ Jensen: for the blance of this fiscal year, we do have additional demand for projects in June. 52:21 ~ 1/16/2014 1:47:29 PM ~ harshman: magpoole. corporate relocating to Texas, why not to Wy? how many folks. 52:45 ~ 1/16/2014 1:47:53 PM ~ jensen: magpole wants to diversify their location, ...Texas decision was their business decision, has not been finalized. I think we hae a chance to get more of those jobs with that company here. 53:45 ~ 1/16/2014 1:48:53 PM ~ harshman: 91 jobs referenced, will they retain their jobs and commute? 54:04 ~ 1/16/2014 1:49:12 PM ~ Jensen: do not have handle on that. Day of announcement was day ntofied their employees so will be seen. I think some will, some will move, some here will get jobs here. Impact beyond wy co region. National interest. 55:09 ~ 1/16/2014 1:50:17 PM ~ Harshhman: momentum 55:15 ~ 1/16/2014 1:50:23 PM ~ perkins: Magpole deal, leads gets the building, lease option in works, option exercised, money back to leads, restrictions on it staying in a business ready community..? 56:05 ~ 1/16/2014 1:51:13 PM ~ jensen: There are restrictions, must be used for other economic devlopment purposes. ask in application how prior funds utilitzed for next project. funds can't go to std items like filling potholes. 57:08 ~ 1/16/2014 1:52:16 PM ~ Perkins: enhance salries of existing leads staff? is that economic purpose? 57:28 ~ 1/16/2014 1:52:36 PM ~ jensen: yes, part of money can be used for ongoing operations of economic development - less than 50% 58:05 ~ 1/16/2014 1:53:13 PM ~ Perkins: list of project applications confidential> 58:22 ~ 1/16/2014 1:53:30 PM ~ Jensen: some are , some are not. 58:31 ~ 1/16/2014 1:53:39 PM ~ Perkins: list of non confidential projects 58:40 ~ 1/16/2014 1:53:48 PM ~ jensen: yes 58:43 ~ 1/16/2014 1:53:51 PM ~ Stubson: 1610 unit budget. Every dollar apprpriated goes to loans or grants, admin costs absorbed in other parts of budget? 59:10 ~ 1/16/2014 1:54:18 PM ~ Jensen: yes 59:14 ~ 1/16/2014 1:54:22 PM ~ Burkhart: booth at show..recruiting? 59:24 ~ 1/16/2014 1:54:32 PM ~ Jensen: both - take existing wyojing business and meet new companies as well. 59:43 ~ 1/16/2014 1:54:51 PM ~ Esquibel: Wyo kept losing most valuable resource, students. Good majority of magpole jobs and paychecks will go back to colorado. I would like info back, even with state employees, who earn paycheck in wyoming but spend checks elsewhwere. 1:00:45 ~ 1/16/2014 1:55:53 PM ~ harshman: I believe that for state employees, it is 2000 per day. 1:01:01 ~ 1/16/2014 1:56:09 PM ~ Jensen:....commuting is an issue with border towns. 2-3000 go both ways. 1:01:50 ~ 1/16/2014 1:56:58 PM ~ harshman: commuting from my community to ND. 1:02:01 ~ 1/16/2014 1:57:09 PM ~ Perkins: business ready so important.. 1:02:13 ~ 1/16/2014 1:57:21 PM ~ jensen: part of the picture, what your place looks like, how it feels, what ther is to do matters to people in large and small towns. Our charge to impact positively. 1:02:44 ~ 1/16/2014 1:57:52 PM ~ Harshman: legislature conscious of that when investing in schools , colleges, communities. 1:03:05 ~ 1/16/2014 1:58:13 PM ~ Bebout: 15 M set aside for data centers. used 5 M for microsoft. 10 M l;eft, available for data centers specifically?, 10 M added here availalbe for data centers? 1:03:46 ~ 1/16/2014 1:58:54 PM ~ Jensen: 10 M you are tlaking about is in gov funds. The 10 M we have is not specific to anything, could go to data center. 1:04:09 ~ 1/16/2014 1:59:17 PM ~ Esquibel: any othe areas they were interested in? 1:04:21 ~ 1/16/2014 1:59:29 PM ~ jensen: Laramie and cheyenne. 1. We don't drive it, we are supportive, talk about the state, put lead out to wyoming economic development network, client makes the decisions. did not work that way this time because they were looking at laramie and cheyenne. Another company on their own looked around Laramie. liked cheyenne better, just made a choice. 1:06:12 ~ 1/16/2014 2:01:20 PM ~ Esquibel: choice to move into wyo but not too far into wyo 1:06:22 ~ 1/16/2014 2:01:30 PM ~ jensen: Gillette , casper, contacted them directly. 1:06:42 ~ 1/16/2014 2:01:50 PM ~ Esquibel: those types of jobs take a special skill, so did not want to retrain their workforce. 1:07:00 ~ 1/16/2014 2:02:08 PM ~ Jensen: description of jobs.. our interest is in trying to get higher skills here as well. 1:07:19 ~ 1/16/2014 2:02:27 PM ~ harshman: community facilities next 1:07:26 ~ 1/16/2014 2:02:34 PM ~ jensen: page 37 - 4.3 M ER. Gov denied. SB for 4.13 for biennium. bulk of cuts in last round of cutting.. takes surplus govt buildings, allows communities to apply for funding to renovate into usable bldgs for communities. all bldgs funded with program are in use. 1:09:36 ~ 1/16/2014 2:04:44 PM ~ harshman: 1:09:40 ~ 1/16/2014 2:04:48 PM ~ bebout: report included all projects from inception, is it on sharepoint? 1:09:55 ~ 1/16/2014 2:05:03 PM ~ Richards: will make sure it is. 1:10:02 ~ 1/16/2014 2:05:10 PM ~ Bebout: projects in pipeline are not confidential, how many, when is next meeting, how much left from current biennial budget? 1:10:29 ~ 1/16/2014 2:05:37 PM ~ Jensen: 3 M in projects for April meeting, we have 2.7 in the funding right now. 1:10:50 ~ 1/16/2014 2:05:58 PM ~ bebout: 3 M is all that you have in total at this time. 1:11:04 ~ 1/16/2014 2:06:12 PM ~ Jensen: all we will be considereing. 1:11:19 ~ 1/16/2014 2:06:27 PM ~ Jensen: 2 M for Feb board meeting. 1:11:28 ~ 1/16/2014 2:06:36 PM ~ Bebout: would you rather have this money in this program or business ready communities? 1:11:42 ~ 1/16/2014 2:06:50 PM ~ Jensen: some limitations to this program, no flexibility for if a new bldg would make sense. Minerals committee. prriority is for funding that wil build economic development.. have a component of Business ready program that goes to enhancement. The limits are different. This program works how it is but could work with some modifications in the business ready program. 1:13:13 ~ 1/16/2014 2:08:21 PM ~ Stubson: pending applications, effective immediately for funds. 1:13:34 ~ 1/16/2014 2:08:42 PM ~ Jensen: not as part of request .can work with std funding. 1:13:48 ~ 1/16/2014 2:08:56 PM ~ Dockstader example of what is coming up with 3M and 4M. followup to chair. Could business ready be adjusted to pick up where community ready left off? 1:14:18 ~ 1/16/2014 2:09:26 PM ~ Jensen: 3 projects, school revamp in buffalo, revamp in Gillette, revamp in Laramie for big brothers and big sisters. . we can do that through a rule change process. 1:15:17 ~ 1/16/2014 2:10:25 PM ~ harshman: what has been your most recent project? 1:15:44 ~ 1/16/2014 2:10:52 PM ~ Jensen: Granger -school changed to a community center. Evanston did a cultural events center. Osage community center. 1:16:26 ~ 1/16/2014 2:11:34 PM ~ harshman: highetville cementary? how much? 1:16:44 ~ 1/16/2014 2:11:52 PM ~ Harshman: old school? 1:16:53 ~ 1/16/2014 2:12:01 PM ~ Jensen: cemetary district is only public entity there, owned facility and renovated it for a community center. 1:17:44 ~ 1/16/2014 2:12:52 PM ~ Perkins: community facility, when matching is used, can they go back and get more? 1:18:02 ~ 1/16/2014 2:13:10 PM ~ Spangler. ...can use CFP funds to match business ready funds and other state funds. 1:18:42 ~ 1/16/2014 2:13:50 PM ~ jones: page 14 clarification on gov rec. specfic request for additional GF, change in funding split, Gov rec to deny inc GF and recommend recommendation of federal funds, 626 object code....folloup and recs funding for two positions ..testimony was that it had ben denied. did not adequately reflect. 1:20:15 ~ 1/16/2014 2:15:23 PM ~ bebout: 900 sereis, UW, ongoing or as we need to do. What are you getting? UR energy to do background to see if could service the bonds,, explain UW funds. 1:20:54 ~ 1/16/2014 2:16:02 PM ~ Jensen: Strong, long partnership with UW., research and economic development office, outreach, development, advice to companies. call it business network resource. technology business center funding, fund mfc works org, fund small business dev center, 1:22:34 ~ 1/16/2014 2:17:42 PM ~ Bebout: understand that, why not Casper, why all through Laramie. 1:22:47 ~ 1/16/2014 2:17:55 PM ~ Jensen: offices are throughout the state, administrative is in Laramie. 1:23:01 ~ 1/16/2014 2:18:09 PM ~ Bebout: administratively run through university, located around the state. 1:23:22 ~ 1/16/2014 2:18:30 PM ~ Perkins: business card has UW on it. 1:23:40 ~ 1/16/2014 2:18:48 PM ~ Wallis: key businees reflected in budget, where are they specifically. 1:24:00 ~ 1/16/2014 2:19:08 PM ~ Jensen;; 1:24:03 ~ 1/16/2014 2:19:11 PM ~ Joyce 0101 unit. 1:24:08 ~ 1/16/2014 2:19:16 PM ~ Esquibel: commend you for doing a good job. keep young men in wy, appreciate efforts to diversify and keep young ladies in WY. 1:24:39 ~ 1/16/2014 2:19:47 PM ~ perkins: Pge 5 or 6, performance measures for business council -- give us data on those measures, 1:25:07 ~ 1/16/2014 2:20:15 PM ~ Jensen: in our annual report, will give another copy. 1:25:21 ~ 1/16/2014 2:20:29 PM ~ Harshman: Thank you. 1:25:39 ~ 1/16/2014 2:20:47 PM ~ Jensen: without vision of this body to invest in resources that support infrastructure that builds existing business, we are no where. This org is much bigger than the business council. It is a team effort and does not exist in any other state. Collaberation with entities and local communities is unique to Wyomng. Regulatroy Stability gives reliability and that is on you and a good tool for us. so thank you. 1:27:11 ~ 1/16/2014 2:22:19 PM ~ bebout: Thank you for leadership on international trade. Nate sitting in back. continued leadership. 1:27:36 ~ 1/16/2014 2:22:44 PM ~ harshman: 15 minute break. 1:27:54 ~ 1/16/2014 2:23:02 PM ~ Pause 1:27:54 ~ 1/16/2014 2:39:25 PM ~ Resume 1:27:56 ~ 1/16/2014 2:39:27 PM ~ 066 - WTB - Board of Tourism Diane Shober, Executive Director Anita Benton, Director of Business Operations Renee Middleton, Whyoming Tourism Board Chairman Sandy Newsome, Wyoming Tourism Board Vice Chairman Mark Kupke, Immediate Past Chairman Lisa Anselmi Dalton, Board Member Zannie Driskill, Board Member Bruce Grosbety, Board Member Clay Miller, Board Member Darren Rudloff, Board Member John Rutter, Board Member Shober: Good growth economy for Wyoming. Overnight visitation has grown 26% from 2005 to 2012. Advertising nationwide, especially Chicago. 1:33:48 ~ 1/16/2014 2:45:19 PM ~ Bebout: Questions on handout 1:36:03 ~ 1/16/2014 2:47:34 PM ~ Shober: Sales tax collection utilized in economic forecasting. Breakdown in ad campaign on incremental travel. Done by independent firm, hired by Board of Tourism. 1:39:41 ~ 1/16/2014 2:51:12 PM ~ Meier: 2005-2006, spent $0.05 for every dollar, later, cost was $.08 for every dollar spent, higher returns. Effective ad if spend more than returned in tourism, so is ad good? 1:42:41 ~ 1/16/2014 2:54:12 PM ~ Shober: In 2012, ad campaign is usually $6.5M; 594,000 influenced trips directedly related to ad campaign. $685M return on that year's tourism. Tax receipts $28.1M. 1:45:10 ~ 1/16/2014 2:56:41 PM ~ Dockstader: Star Valley not impacted by tourism. 1:46:32 ~ 1/16/2014 2:58:03 PM ~ Shober: Certain portins of state will fill impact of tourism more than others. 1:48:18 ~ 1/16/2014 2:59:49 PM ~ Bebout: Incremental visits. Can track? 1:48:42 ~ 1/16/2014 3:00:13 PM ~ Shober; national samples, on line 1:49:01 ~ 1/16/2014 3:00:32 PM ~ Shober: On line samples, national travelers, where they go and what they use, gathered by speciality firms. Also, who has visited WY tourism site. 1:52:28 ~ 1/16/2014 3:03:58 PM ~ Shober: only statewide agency dedicated to growing state tourism. Logo "forever west" 50% budget in media advertising, mainly summer travel. End of February thru June 1 national campaign; adjacent market campaign June 1. Public relations and media campaign endeavor and travel trade. 1:56:47 ~ 1/16/2014 3:08:18 PM ~ Hastert: How select cities for advertising 1:57:15 ~ 1/16/2014 3:08:46 PM ~ Shober: Selection of markets involves brand developing index; on-line metrics; 2:00:22 ~ 1/16/2014 3:11:53 PM ~ Stubson: Emerging groups marketing toward? 2:00:51 ~ 1/16/2014 3:12:22 PM ~ Shober: Emotional connection to place where visiting. strongest market have been baby boomers; 45-50 year upcoming group. 2:03:07 ~ 1/16/2014 3:14:38 PM ~ Shober: Increase to website up 25% from 2012 to 2013. Search engine marketing year round. 2:07:25 ~ 1/16/2014 3:18:56 PM ~ Perkins: How much spent from visit? 2:07:56 ~ 1/16/2014 3:19:27 PM ~ Shober: Surveyors ask questions to determine how was spent on trips. 2:08:38 ~ 1/16/2014 3:20:09 PM ~ Shober: Tourism is export economy. Help grow diversification in Wyoming economy. Welcome centers, advertising base of agency 2:10:59 ~ 1/16/2014 3:22:30 PM ~ Shober: page 11, priority 1. expand wyoming footprint for more advertising. Now requesting $2.4M to sustain investment in market place. biennium budget, one time funding. television and inflationary $300,000 for television trafficing. $2.7M to continue existing markets. 2:15:20 ~ 1/16/2014 3:26:51 PM ~ Meier: satellite advertising? 2:15:29 ~ 1/16/2014 3:27:00 PM ~ Shober: have not, due to costs 2:16:08 ~ 1/16/2014 3:27:39 PM ~ Meier: contacted hotel chains for infomercials? 2:16:59 ~ 1/16/2014 3:28:30 PM ~ Shober: have not, but could consider 2:17:23 ~ 1/16/2014 3:28:54 PM ~ Perkins: $1.8M for what? 2:18:35 ~ 1/16/2014 3:30:06 PM ~ Jones: $1.8M for expanded spending 2:19:00 ~ 1/16/2014 3:30:31 PM ~ Shober: Major markets, open Seattle, awareness there of Wyoming. 16% of all households going into Seattle market. also expansion of international markets - Taiwan, Canada and United Kingdom. 2:25:17 ~ 1/16/2014 3:36:48 PM ~ Bebout: Quantify investment in Seattle with returns? 2:27:02 ~ 1/16/2014 3:38:33 PM ~ Shober: 2 seasonal employees in Cheyenne Welcome Center, exception request. Tried temp employees, students and retired folks work best for us. 2:30:29 ~ 1/16/2014 3:42:00 PM ~ Perkins: Funding..... 2:31:13 ~ 1/16/2014 3:42:44 PM ~ Jones: part time employees have threshold for benefits, will provide. 2:32:00 ~ 1/16/2014 3:43:31 PM ~ Wallis: Room in budget to build a real Welcome sign..banner that is windblown, 2:32:33 ~ 1/16/2014 3:44:04 PM ~ Shober: The is a new banner up. Ther is money inconstruction budget for permanent sign. Joint wildlife, resources, meeting. Before summer visitor season. 2:33:20 ~ 1/16/2014 3:44:51 PM ~ Esquibel: who owns the two statues left behind ..trappers statues. 2:33:41 ~ 1/16/2014 3:45:11 PM ~ Shober: Two statues donated to state of wyoming, located at colege drive. To relocate it will cost 100,000 per statue. property is owned by the state of wyoming. DOT will use faciilty, public acces so determined to leave statues. 2:34:40 ~ 1/16/2014 3:46:11 PM ~ Esquibel: arts grant, cultural rant or committee decided to move. Where would you prefer them to be? 2:35:00 ~ 1/16/2014 3:46:31 PM ~ Shober: Do not belong to the office of tourism, not on our inventory. inquiry about statues, DOT is fielding.. 2:35:30 ~ 1/16/2014 3:47:01 PM ~ Bebout: finds out who owns them, desire to move them. 2:36:06 ~ 1/16/2014 3:47:37 PM ~ Perkins: visitor center on a thursday morning between 930 and 10. 50 to 60 people. Is that normal? 2:36:37 ~ 1/16/2014 3:48:08 PM ~ Shober: school groups, traveling or local groups. military traveling to camp guernsey stop, give snack pack. At other location, motorcoaches would park at Mcdonalds, today can park and all visitors come in. It is serving its purpose. May through Sept, open 12 hrs a day, 7 to 7. More staff in summer. 2:38:26 ~ 1/16/2014 3:49:57 PM ~ Nicholas: Facility location, around bend, put sign in highway right of way, ahead of that. would not cost because it is an exit sign that the highway dept could put in. 2:39:05 ~ 1/16/2014 3:50:36 PM ~ Shober: Two signs now before and then sign on south part of property. 2:39:45 ~ 1/16/2014 3:51:16 PM ~ Bebout: visitor center in Beluh? who owns. 2:39:59 ~ 1/16/2014 3:51:30 PM ~ Shober: DOT owns it, we provide bisitors services. substantial volume in summer, 10 -14% growth for that faciilty, exploring signage in SD. In winter use staff for data cleansing, social media, support marketing efforts. 2:41:24 ~ 1/16/2014 3:52:55 PM ~ Bebout: your budget has one of largest 900 series budget in state agencies. ..how do you decide where to spend it. Break down into travel agency, media buys and then et al. Provide how you decide to spend money on NW wyoming chute instead of NE chute, 2:42:17 ~ 1/16/2014 3:53:48 PM ~ Shober: will provide summary. 2:42:23 ~ 1/16/2014 3:53:54 PM ~ Dockstader: Why do they get the open checkbook? 2:42:40 ~ 1/16/2014 3:54:10 PM ~ Shober: It is a large contract, set up on a RFP, ad agency services. Put all services under one contract. Every year throughout the year are benchmarks that the agency has to meet. procurement can go for 7 years prior to RFP, but do not have to wait that long. Approved annually by Tourism Board. Total contract is 7.2 M this year. 6.5 M is pass through money. They buy print ads, we approve the media buy, sign an authorization for them to start bid process, Barnhart executes the buy, we reimburse them. We do not pay them until it is confirmed run , auditied. 700,000 for agency compensation, production. Rule of thumb for advertising agency..some on commission of amount bought. . Ours is a flat retainer. media buy/agency overhead ratio looked at yearly. should be 85/15 split. 2:47:02 ~ 1/16/2014 3:58:33 PM ~ Meier: Barnhart turnover in employees. 2:47:15 ~ 1/16/2014 3:58:45 PM ~ Shober: 11 years, Barnhart has been agency. company sold once, worked with two principals, 4 different account managers. Current manager has been there 3 years, key person. Probably 5 or 6 creative directors, copywriters stay more consistently, 2:48:22 ~ 1/16/2014 3:59:53 PM ~ Meier: asked because with turnover, may want to follow chef to next restaurant, performance metrics of creative directors. 2:48:55 ~ 1/16/2014 4:00:26 PM ~ Shober: evaluate the work and deliverables, Proof of good ad company is campaign that delivers visitors. 2:50:00 ~ 1/16/2014 4:01:31 PM ~ burkhart: paying for people to stay overnight..travel writers... 2:50:35 ~ 1/16/2014 4:02:06 PM ~ Shober: yes we are paying for it. We qualify the writers. Industry throughout wyoming provides most of the services when they are on the ground. High season pay a media rate, not rack rate. Or pay for half the night and hotel pays the other half. . 2:51:33 ~ 1/16/2014 4:03:04 PM ~ Burkhart: Mt dept of commerece for filmaker receptionist. 2:51:47 ~ 1/16/2014 4:03:18 PM ~ shober: Sundance film festival, partner with other states to host location scouts for film production. 2:52:19 ~ 1/16/2014 4:03:49 PM ~ Dockstader: 85 % is straight through buy, money made on the 15% 2:53:07 ~ 1/16/2014 4:04:38 PM ~ Shober: Seattle recommendation in conjuncton with ad agency. 2:53:28 ~ 1/16/2014 4:04:59 PM ~ Dockstader: Seattle, how much money? 2:53:37 ~ 1/16/2014 4:05:08 PM ~ Shober: 1.5 M for biennium for both TV, out of home and public. Do not have to sustain following years at introductory rate. Chicago was 2 M per year and 600,000 in Portland. 2:54:25 ~ 1/16/2014 4:05:56 PM ~ Wallis: Team Wyoming. 2:54:48 ~ 1/16/2014 4:06:19 PM ~ Shober: Cowboy marketing program, sponsor professional rodeo athletes in Wyoming, inc. in popularity, public relations endeavor, 10 members currently. 5 competitors at national final rodeo, which is televised. Bullfighter of the year out of Meetsee, contract for CFD. national western stockshwo in Denver, several members of team wyoming are competing, going well. 2:57:43 ~ 1/16/2014 4:09:14 PM ~ Perkins; is mkt share holding, international visitors? 2:58:04 ~ 1/16/2014 4:09:35 PM ~ Shober: Rocky mtn national..Scandanavia, Europe, Australia. Value of coop marketing with other states, visitors stay for 3 weeks go to several states. It is good investment. spend 300-350000 per year on that contract. 1.2 M is full value of marketing. leveraging association with other states. Representation in Japan that is not part of Rocky Mtn National. 3:00:30 ~ 1/16/2014 4:12:01 PM ~ Dockstader: in budget, where at? 3:01:00 ~ 1/16/2014 4:12:31 PM ~ Shober, did not make any shifts, so not in a line item Under 900 sereis is Bryan consulting, They manage payments to cowboys and absorb tax liability for that. 3:01:42 ~ 1/16/2014 4:13:13 PM ~ Bebout: 1 M budget cut, not biennialized. 900,000 from research, coop.. took it out and kept it out, would have like to see double that. 3:02:11 ~ 1/16/2014 4:13:42 PM ~ Shover: page 19 - Film industry financial incentive, est. in 2007. set aside 1 M per biennium. fund for reimbursement for film production companies for rebate on wyomig expenses. 900,000 on biennium. does not revert, it rolls over. Currently 1.1 M in acct. some contracts are pending approval. AG approves contract. production finished, submit binders of proof of residency, receipts for purchases of goods, audit process, verified, then reimbursemetn from 12 to 15% 3:05:16 ~ 1/16/2014 4:16:47 PM ~ Bebout: 1.1 M, what is requested? what is in pipeline 3:05:28 ~ 1/16/2014 4:16:59 PM ~ Shover: 900,000 on biennium. 3:05:41 ~ 1/16/2014 4:17:12 PM ~ Bebout: how much between now and end of biennium? don't need the 900,000 3:06:04 ~ 1/16/2014 4:17:35 PM ~ Shover: point of consideration for having the money there is for when a major company comes, can only expend what is in the fund. If money is not in the fund then can not use the incentive. 3:06:57 ~ 1/16/2014 4:18:28 PM ~ Moniz: Longmire filmed in Wyoming? 3:07:06 ~ 1/16/2014 4:18:37 PM ~ Shober: nothing right now. hosted cast at paradise guest ranch, looking at wyoming for B work. We do not have infrastructure to support tv production. 3:07:39 ~ 1/16/2014 4:19:10 PM ~ Moniz: what kind of infrastructure do they need? 3:07:50 ~ 1/16/2014 4:19:20 PM ~ Shober: will get a summary, turn around in filming, lab, NM has built industry around film production. We are growing, associates degree in film production available. 3:08:41 ~ 1/16/2014 4:20:12 PM ~ Stubson: Nebraska application for filming here? 3:08:55 ~ 1/16/2014 4:20:25 PM ~ Shober: yes they did . Sheridan, Gillette and Lake DeSmet. 3:09:13 ~ 1/16/2014 4:20:44 PM ~ Bebout: how much from thsi fund. 3:09:19 ~ 1/16/2014 4:20:50 PM ~ shover: will respond back. 3:09:26 ~ 1/16/2014 4:20:57 PM ~ Wallis: Longmire days..event drew in tourists, statistics on what that did for that little town. 3:10:03 ~ 1/16/2014 4:21:34 PM ~ Shober: do not know stats but raging success. leverage with Longmire days, what would walt longmire do contests, dvd sales. Author from Wyoming. 3:11:00 ~ 1/16/2014 4:22:30 PM ~ Bebout: better to put the money in some of these markets. will talk about it. 3:11:18 ~ 1/16/2014 4:22:49 PM ~ Wallis: GandF wildlife magazine. Discussions with Director Talbot about tourism benefit from that mag, ways to work together to enhance effort. 3:11:50 ~ 1/16/2014 4:23:21 PM ~ Shobert; many discussions, they need to do research to find out about their audience. We sell it for them in welcome centers, 3:12:45 ~ 1/16/2014 4:24:16 PM ~ Bebout: Thank you...to Diane and to Board members for service and attending. We look at revenue stream and prioritize. program has real merit. 3:13:36 ~ 1/16/2014 4:25:07 PM ~ shover: Thank you 3:13:55 ~ 1/16/2014 4:25:26 PM ~ Stop Recording